ABOUT ESSIE

In 1981 Essie Weingarten established Essie Cosmetics. As a child she was fascinated by nail polish, and at the age of 12 she had her first manicure. "I think I was my nail technician's youngest client ever, and nail lacquer has been my obsession ever since!"

Driven by her passion and her innate ability to key in on the hottest shades, Essie Weingarten and her partner Max Sortino created a wildly successful nail care empire. In the footsteps of cosmetic giants before her Essie created her line slowly, starting with just 12 shades and 3 nail treatments.

Essie thought Vegas would be the perfect place to launch her products. "After all, the people who work in Vegas - the showgirls, dancers, dealers - needed to take care of their hands and look good for their jobs," she says. Today, 4 of the original 12 colours are still hot sellers including: Baby's Breath, Blanc, and Bordeaux! When Essie returned to New York, the phones started ringing and orders started pouring in.

Beauty professionals quickly found Essie's chip-resistant formula, outstanding durability and fashion forward color selection far superior to anything else on the market. Soon, top nail techs, models, editors and celebrities such as Madonna, Sharon Stone, and Cindy Crawford were among Essie's biggest fans. All were drawn to the line's exceptional quality and whimsical shade names. Ballet Slippers (designated a "classic" by beauty industry insiders), Mademoiselle, and A-List are amongst Essie's most popular award-winning shades!