Fudge - Erekt Medium Hold Heat Responsive Straightening Blow Dry Gel - 150ml

Get straight as you dry..

Tame your wild locks and reduce frizz with the spearmint gel that makes hair stand to attention!

The fortified gel base of this easy to use, heat responsive product ensures your hair given good posture and is kept in place with a medium hold. Use after washing your hair for best results, allowing the gel to sit evenly over the shaft of the hair for a hold that lasts all day long!

Directions for use:

After shampooing, towel dry your hair and apply 'Erect' to the palms of your hands, rubbing together to emulsify. Now apply to hair, distributing evenly with a brush or wide toothed comb. Last of all, blow dry for a straight hold!