A smash hit all over the world, loved by celebrities and one of the first brands of it’s kind- the wait is finally over for curly haired lovelies as Mixed Chicks launches at Just Beautifully.
Launched in 2004 by best friends and beauty pioneers, Kim Etheredge and Wendy Levy; Mixed Chicks was born out of the the pairs frustrations at being unable to find products which catered for the curly manes they had inherited from their mixture of Black, Irish and Jewish parents.
After years of scouring both Afro and European hair care aisles, the Mixed Chicks founders knew they could do better than so many of the products available on the market which were loaded with harsh, drying alcohol and heavy, greasy oil (major curl foes). The pair set about creating a single product that was able to care for and define curls with a complete balance of natural ingredients. After lots of tweaking of formulas, Mixed Chicks leave-in conditioner- a lightweight, curl defining formula that creates soft, fizz-free curls was born.
Initially created as a personal project to replace the hopeless combination of products Kim and Wendy had spent years using to try and tame their locks; the first handful of products grew into a complete range of shampoos, conditioners and styling products as friends and family quickly becomes fans and encouraged the girls to spread the Mixed Chicks message. Thanks to high profile fans of the brand such as actress Halle Berry as well as internet blogs and forums going into overdrive with talk of the new beauty brand, Mixed Chicks soon became a phenomenon amongst thousands of mixed race women, men and children around the world.
Whether you’re a glorious combination of Black, White, Asian, Latin or Mediterranean, it’s time to join the multi-cultural movement with one of the first hair ranges to truly understand your hair type. Here’s a rundown of the Mixed Chicks hero products you can find at Just Beautifully to help transform your locks:
– Mixed Chicks Sulfate-free Shampoo, £13.95
The gentle formula of this shampoo gets straight, wavy and curly manes squeaky clean without stripping natural oils. It’s great for hair that’s dry, damaged or colour treated.
– Mixed Chicks Leave-in Conditioner, £15.95
This alcohol-free, lightweight product defines curls and fights frizz with a patented formula designed to penetrate the hair shaft, smooths follicles and lock moisture into every curl. Silky, healthy and manageable hair guaranteed.
– Mixed Chicks Straightening Serum, £15.95
Transform your curls into straight, sleek strands with this gloss-giving styler which helps hair stay straight longer and protects against heat damage and prevents splits ends.
– Mixed Chicks Kids Quad Starter Pack, £38
Designed especially for all children with curly, wild or unruly hair, this kit will save you from tantrums at bath time and during brushing. This starter set includes starter sizes of the following:
– Mixed Chicks Kids Shampoo- the perfect way to cleanse, fight frizz and define curls without fuss.
– Mixed Chicks Kids Conditioner- helps create soft, hydrated and manageable strands.
– Mixed Chicks Leave-in Conditioner- finishes bath times by giving hair extra nourishment and helping keeping frizz and tangles at bay.
– Mixed Chicks Tangle-Tamer- a light, moisturising formula that revives and refreshes frizzy bed heads between washes.
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